ZiZi

ZiZi treats mens underwear as a statement category. The label cuts micro briefs, thongs, strings, jockstraps, boxers and swim styles with body conscious patterns that favor display over modesty, in fabrics chosen for stretch and sheen. Colorways run from clean white and black to saturated brights and metallic effects, with sheer and open designs at the daring end of the range. Over 200 codes give the catalog real depth, covering everything from gym bag basics to pieces clearly intended for an audience.