NEK

Nek dresses men with attitude. The catalogue centres on boxers and long boxers in close cut, body defining shapes, joined by t shirts and statement pieces such as a banana bag top. Model names borrow from mythology, with Bacchus, Hades, Mercury, Vega, Neptun and Titan running through the range. Black dominates, accented by bold flashes of colour and clean, masculine lines. The fits are made to flatter and to carry a confident edge from day into night. For shoppers who treat underwear as part of the seduction, Nek offers sharp, self assured essentials.