Andrew Christian

Andrew Christian built a Los Angeles label that the gay scene adopted as a uniform. Signature technologies define the catalog: the Almost Naked anatomical pouch, Show It lift designs and hung up comfort cuts, applied across briefs, boxers, jocks, thongs and swimwear. The Trophy Boy line pushes the provocative end, while limited prints, mesh panels and brights keep the collections rotating fast. Marketing built on its famous underwear models made the brand a culture as much as a clothing line.